If you’re anything like me, you’ll Google something specific to do with copywriting and then get caught up in a loop of clickable information. You’ll emerge two hours later with a crick in your neck and so much knowledge that you haven’t actually learnt anything.
Maybe you have eighteen tabs open because there’s so much to learn.
Maybe you’re tabs are so small you can’t even read what the webpage is anymore.
I get it. This is me.
I often feel like I need to print all this stuff out and stick it to my walls.
But accumulating thousands of articles on copywriting business practices and Top Tips isn’t the answer.
The answer is reading the best select few.
There’s nothing worse than information overload, where you read so much you don’t take anything in at all.
I’ve curated 10 fantastic articles for copywriters who want to grow their businesses. They contain actionable tips and don’t all repeat each other.
# Improving your copywriting website
Copywriting expert Jorden Roper is probably one of the best writers out there for breaking down what works and what doesn’t.
You cannot fail to learn helpful things from her and she is never vague.
ARTICLE 1: This post will transform your copywriting website today.
# Writing Killer Headlines
Whether you’re writing a headline for a client or for your own business blog, it needs to be first rate.
Headlines look simple so why do we struggle to write clickable ones? Luckily, Copyblogger have a straightforward, light-bulb moment kinda article just about this.
ARTICLE 2: Discover their 10 Sure Fire Headline Formulas That Work.
# Set Your Rates
Setting your rates might be one of the things you struggle with most. Because you’re working for yourself, you have no baseline from which to gauge what you should be charging.
Maybe that’s what’s causing you a problem. But it’s not a problem, it’s actually a huge bonus.
Because you get to set your baseline!
I have two great articles for this and they’ve helped me a lot.
ARTICLE 3: Straight from the Pro Copywriter’s blog is this mindset changing article, Why are female copywriters paid 29% less than men?
ARTICLE 4: From the same website, this article on Suggested Rates for Hiring Copywriters will help you work out your rates. It breaks down how copywriting isn’t just words on a page, it’s research, experience and so much more.
# Finding your ideal clients
SO you’ve got your website down and you have an idea of your rate bracket. But….where are all the clients?
ARTICLE 5: In this excellent article from CopyHackers, you’ll get straightforward tips on finding the clients suited to you.
And now we’re back to the no-BS writer Jorden Roper. She worked out how to get great clients by deliberately targeting those she wanted to work with, not by begging for work on content mills.
ARTICLE 6: Target your ideal clients through cold-emailing and see actual results.
# Write genuinely awesome content for the web
It’s all well and good being a good writer, but if you don’t format your work in a readable way, no one will read it.
One of the biggest differences between shareable, viral content and great writing that goes unread is the reader’s ability to scan.
ARTICLE 7: CopyBlogger teach you how to write scannable content and transform your read rate.
ARTICLE 8: Straight from Entrepreneur.com, this article on the 10 Commandments of Great Copywriting will take you through a checklist of how to make your copywriting on point.
# Using LinkedIn to grow your copywriting business
LinkedIn can be a confusing place but it really needed be. In fact, it’s the ideal place to not only find new clients, but have potential clients find you.
ARTICLE 9: HootSuite has a great, simple article on using LinkedIn to find clients.
ARTICLE 10: If you want a more comprehensive guide to using LinkedIn for getting clients to find you, once again Jorden Roper provides the goods.
Do you have bookmarked copywriting articles that you go back to time and time again? Let me know your suggestions in the comments!