The Literary Lifeboat is an adventure travel copywriting and content creation business that I started in 2013. I wanted to save websites from dull copy and inject a little personality into them.
Adventure travel copywriting
You know when you read a bit of brand copy – maybe on the back of a bottle or the label in a jacket – and it makes you smile? Maybe even laugh? That’s the kind of copy I like.
Whether it’s longform blog posts, product descriptions for wicking t-shirts or a catalogue of walking shoes, I believe that brand personality must show through. Because, at the end of the day, we all know we’re being sold something. But we want to be sold something that makes us smile.
The Lifeboat specialisms
While I am very capable, and experienced, in writing about a huge range of products, services and companies, it’s always nice to specialise.
Because specialising means I can give related businesses and companies far greater knowledge, customer analysis and targeted focus.
If I’m already experienced with your audience – or the audience you want – then you’ll get much more value for money than if I’ve never come across them before. While I always perform extensive research relating to my clients, their industry and their customers, it’s a win-win if I already specialise.
I specialise in:
- Travel copywriting
- Adventure sport and holiday copywriting
- Travel and Outdoor product descriptions
- Destination content and copywriting
- Mindfulness copywriting and blog posts
- Health and Wellness blog posts and content
- Extreme sport equipment product descriptions and reviews
- Outdoor apparel copywriting and reviews
The travelling copywriter
Why do I specialise in travel and outdoor sport content and copywriting?
Because I love this industry and I live in it.
In the last six years I’ve been to 25 countries and 5 continents. I’ve sailed across oceans, skied over mountains, bungee jumped in the Andes, skydived over Stonehenge, sand-buggied in the Atacama Desert, trained as a freediver and so much more.
I understand the people who travel, whether they love adventure, adrenaline or a luxury hotel. I know what they like, what they need, what they want and what annoys them.
My vast experience gained while copywriting around the world has allowed me to build a real specialism that puts me in the perfect place to help travel brands, outdoor apparel companies and adventurous company owners.
Do you have a travel company in need of excellent content and copywriting? Get in touch!