What is content writing?
Content is purposeful information on websites and can include text, video or graphics. Content writing covers anything from blog posts and articles to About pages or educational How-To guides.
What’s the difference between content writing and copywriting?
Copywriting is sales driven and usually revolves around products or services. Content writing is much more in-depth, often long-form writing that entertains readers and gives them useful information.
What makes great content?
Shareable, enjoyable to read content is the goal.
Articles and blog posts that never go out of fashion and are being read year after year are the pillars of a good website, even if the blog is only a small section of your online business presence.
Great content writing is not only engaging, but it’s also completely inline with the brand, ethos and message of your company or business.
How content writing can help you
Content draws in new audiences and gets them sharing your site and coming back for more.
Content that is easily readable, relatable and useful will actively encourage people to become loyal to your brand and help turn them into customers.
My content writing services include:
Blog Posts –
Whether you’re a large solicitors firm or a small adventure blog, regular blog posts are one of the most important parts of your website. Blog posts attract new viewers who can be converted to customers, keep your website current and fresh and expand your presence online.
From short free eBooks offered with an email subscription to full-length eBooks for sale through your business, I can work with you to create must-haves packed full of useful information, tailored to your customers and brand.
Articles are informative, well-researched and in-depth content often with a more educational tone than a blog post. Usually long-form, good articles put your website on a professional, expert level and show your audience that they can rely on you for information.
Video content is becoming much more popular and works especially well for how-to guides, product reviews and travel content. Not only do viewers enjoy video content embedded in blog posts and on websites, so does Google ranking.
Website About pages-
One of the first pages new viewers visit is the About page. This page allows them to connect with an individual or company on a much more personal level and a well-written, brand-appropriate About page can help turn new visitors into loyal followers.
Homepages, Services and other web pages-
These main, usually static pages, frequently gain the most amount of views on business websites. This means they can’t have a wasted word or a diluted message. Homepages need to be eye-catching, easy to read and share your core message. Service pages must also be simple to understand and help the customer find what they need as quickly as possible.
Ready to get some kick-ass content?