What is copywriting?
Copywriting is marketing and advertising writing that sells an idea, product or service.
Engaging, relevant copywriting is the difference between your customers clicking off your website, and actively exploring your website, services and products.
Because we’re all busy and we have businesses clamouring for our attention every second.
Eye-catching copy allows your audience to instantly understand your product or service and leads them into a buying mood.
Do your product justice
What’s the point in creating a fantastic product or service and then throwing together poor quality copy?
A single grammatical error, typo or bizarre phrase can instantly turn people off and rouse mistrust.
How my copywriting can help you
I will work to create customer-focused, well-written copy that brings your business’ products to life.
My copywriting is always creative, accurately researched and utterly inline with the needs and wants of you and your customers. Because that’s what matters and that’s what sells.
I have been working as a copywriter since early 2013 and have undertaken work for individuals, small companies, large companies and those with an international span.
I have worked extensively with my own clients as well as through a fantastic copywriting agency.
See how we can work together
My copywriting services include:
Travel is the real love of my life and I have produced travel copywriting and content for a variety of outlets. From hotel and resort descriptions to country and destination guides, I can work with you to produce outstanding travel copy that will have your audience booking their next holiday.
Product descriptions make or break a sale and I can write clear, credible product descriptions suited to your products and your audience. I’ve written product descriptions for a major international fashion company, a popular audiobook website as well as humorous and captivating descriptions for a gadget site, amongst others.
Product reviews and comparisons-
Reviews and comparisons get a lot of views online as customers strive to find the product best suited for them. Easy to read, trustworthy reviews and comparisons are essential and allow readers to quickly find what they want, turning them into customers.
Good sales pages are clear, easy to read and lead readers into taking immediate action. Any confusing sentences, unclear messages or hidden information will result in that reader looking somewhere else. Let me handle your sales pages and turn readers into buyers.
It’s all well and good if your business has first-rate expertise and a list of fantastic services and products, but without effective Business-to-Customer communication, your message just won’t get across. Excellent B2C copywriting involves understanding your business and your target market; it translates your business into a language your customers understand and engage with.
Promotional video scripts-
Audio-visual promotion is an ever-expanding industry and we’ve all seen videos that fall flat. Compelling promotional scripts create an emotional bond that your target audience relate to and turns them from watchers into doers. I provide promotional video script consultation and script writing.
Waffle in brochures is a big no-no (unless you’re a waffle-machine company) and successful brochures need clarity, visually interesting content and a streamlined message. Work with me to get powerful brochure copy.
Do you need blog posts, articles or web pages? Check out my Content Writing.
Get in Touch
Let me know what you need, get in touch today!